Google Business Profiles are a free tool offered by Google to help businesses manage their presence on Google-owned properties such as Google Search, Google Maps, and the local pack that appears below the map on Google searches.

Google Business Profiles are the key to getting your business getting found by local customers who are searching for what you do.

According to Google’s research, businesses that maintain a full profile on GMB get 5x the views than those that haven’t claimed their profile.

Google Business Profiles = More Customers and Sales

A well managed GBP profile gets 5x as many views as an unclaimed one. Businesses that have photos on their GBP listing see 42% more requests for directions and 35% more clicks to their websites. The average Google Business Profile generates 59 actions per month. The top 16% of Google Business Profiles receive 100 or more calls per month! 64% of customers use Google Business Profiles to find business contact details. 84% of listing views come from discovery searches for what a business does. 90% of people trust Google reviews as much as a recommendation from a friend or family member.

Here's some math for you:

1,000 searches per month x 30% clicks on your listing = 300 visits.

300 visits x 10% conversion rate = 30 new leads

30 new leads x 25% close rate = 8 new customers

8 new customers x $500 LTV = $4,000 in monthly revenue

$4,000 in monthly revenue / $YYY service cost = 2,000% ROI